Michael Abbott | president & co-founder

Recognized as an experienced senior-level executive with more than 25 years of proven success in resort operations, programming, real estate development, and hospitality, Mr. Abbott is one of the most recognizable names in the industry.

Mr. Abbott is a solid communicator adept at consensus management and is an expert in building and transforming teams and organizations within high-pressure environments. Reflective of this is his tenure as Vice President of Operations with Discovery Land Company, a worldwide leader in luxury golf, community and lifestyle development. While with Discovery, Mr. Abbott instituted service ideas for amenity enhancements and experiences. His ability to develop and execute distinctive service and member experiences for Discovery projects resulted in significant sales, member satisfaction and operational excellence.

Evident everyday at Bluejack National, Mr. Abbott has a keen ability to effectively execute simultaneous projects without compromising quality, timelines or functionality. Building upon the differences of the sales, marketing, operations and financial teams, Abbott has led successful executive-level marketing and finance campaigns in environments where growth and accountability were paramount.

In addition, Mr. Abbott is a two-time “PGA Merchandiser of the Year,” a former ESPN golf commentator and a swing coach to such noted PGA TOUR players as Mark O’Meara, Paul Stankowski, Pat Perez and others.

Abbott’s expertise and leadership is currently on display at some of the nation’s most elite private clubs and communities in North America. He is married with four kids, and is based in Dallas, Texas.

Leadership Partners

Beau Welling Design | beau welling, shane robichaud, dan ford

Beau Welling Design is a team of highly talented professionals who are focused on creating innovative and responsive solutions that meet the needs and objectives of each project. Following 10 years managing all operations for Tom Fazio’s golf design firm, Mr. Welling has been involved in over 100 different land development projects, many of which are among the finest in the world. Beau Welling Design has received recognition for his productive partnership with Tiger Woods Design at Bluejack National. From the Bluejack course to the community, Beau Welling and his team have been instrumental in delivering one the most anticipated championship golf courses, practice facilities and The Playgrounds, a unique 10-hole Par 3 short course.

Michael Petty, Communication Links

Mr. Petty, along with his partner, co-founded Communication Links 25 years ago. His firm specializes in marketing communications for businesses within the golf industry. With 32 years of experience in golf, Michael provides counsel, key introductions and assists with shaping the vision, the brand and the message.

The Governale Group

The Governale Group offers a combined 27 years of marketing, communications, media, public and client relations experience. They generate awareness, value, brand equity and client loyalty with services ranging from complete marketing plans and implementation to targeted consultations. They are steeped in strategic ideation, digital content creation, print collateral, social media, graphic design, public and press relations, brand management and handling high-profile clients. Governale and his partners deliver marketing solutions and storytelling that drive authentic value. At Beacon’s Bluejack National, The Governale Group has delivered over 3.02 billion impressions valued at over $42 million in earned media value.

NFA Architecture

Nick Fullerton Architecture is dedicated to the quality of life, natural beauty, and the hospitality of its people. They are committed, through their architecture, to preserve these things. Their work is insightful and a reflection of their values, as well as the values of their clients. Personal architecture with great attention to detail, sustains the level of interest and use, and becomes timeless. Their product is elegant and naturally thematic with the vision of a development.

Tiger Woods Design

An introduction to arguably the most popular golfer in history is truly unwarranted. TWD works closely with Beau Welling to create strategic, beautiful and unique golf experiences.